Friday, November 30, 2018

Dark Skies, Desert Beasts: A Night Photography Workshop in Borrego Springs, California - Atlas Obscura

Journey deep into the desert of Southern California to explore and photograph the Dark Sky Sculptural Oasis of Borrego Springs. Atlas Obscura is joining forces with National Parks at Night to offer you a one-of-a-kind night photography workshop.



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The photography of Tema Stauffer: Connecting Appalachia to Upstate New York - Johnson City Press

Photography is a medium that combines elements of storytelling and visual art,” Stauffer said. During her undergraduate years, Stauffer studied photography at Oberlin College. She later went on to obtain her master's degree in photography at the ...



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Bringing diversity to stock photography - KARE11.com

Millennials oftern are accused of complaining. But not all. We introduce you to a millennial Bringing Diversity To Stock Photography -- after seeing a problem. Here is Adrienne broaddus. Published: 6:52 PM CST November 30, 2018 ...



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BBA students to hold gallery photography show - The Manchester Journal

"Northshire and the Mountains - Our Home" is Burr and Burton's largest, private, all-inclusive student photography show featuring the work of more than 40 photography students currently enrolled in Alex Vincent's photography class. It is a unique ...



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The photography of Tema Stauffer: Connecting Appalachia to Upstate New York - Johnson City Press

Since then, she has completed various photography projects and received recognition for her work, and now serves as an assistant professor of photography in ETSU's Department of Art and Design. While working at ETSU, Stauffer completed her most recent ...



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1980s Wicker Park Street Photography To Be Featured In Flashback Exhibit - Block Club Chicago

WICKER PARK — What was Wicker Park like in the 1980s? Photos taken by Jim Redd — tucked away in a closet for two decades — provide a glimpse. Between the late 1970s and early 80, Redd captured dozens of images of strangers and neighbors going ...



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Nik Sharma fuses food and photography to connect cultures - The Splendid Table

Nik Sharma is a cookbook author, photographer and chef in training who embraces global flavors in his food. He grew up in a bicultural household; his father is North Indian and his mother is from Goa - a former Portuguese colony of the West Coast of India.



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The Barnes Foundation to Present Survey of Experimental Early Photography - Fine Books & Collections Magazine

Philadelphia—For its second survey of photography, the Barnes Foundation is presenting nearly 250 early photographs—most of which have never been exhibited before—created by British and French photographers between the 1840s and 1880s. Curated ...



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Fall foliage photography tips from Jeff Folger - CBS News

Jeff Folger photographs fall foliage for his website Jeff-Foliage.com, and which he also posts on his Facebook page, New England Fall Foliage. Folger's pictures can also be seen at Vista Photography. He offers these tips for amateur photographers ...



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Modernist Cuisine's Nathan Myhrvold on Photography, Robotics, and Pizza - The Spoon (blog)

If there's one man who you can trust to take some out-of-the-ordinary food photographs — ones that both celebrate the natural phenomena of food and dissect it— it's Nathan Myrhvold. For those out of the know, Myhrvold is a techy, inventive powerhouse ...



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When a Guy Randomly Walks Into Your Street Photo Projectile Vomiting…

If you’re easily grossed out, you might want to close this story now. It’s about one of the most viral street photos that was shared on the Internet this month, and it’s a strange one.

This past weekend, Toronto professional photographer Nick Wons was testing out the low-light performance of his new Nikkor 70-200mm f/2.8 FL VR lens by shooting some nighttime photos indoors and on the street. When he noticed a man walking away, he raised his camera to snap a shot.

“[I was] just taking a shot of the guy walking, I didn’t think much of it or that it would turn into anything but I wanted to test the lens out (you know how it is with new toys),” Wons tells PetaPixel. “Anyways, as I’m shooting this guy walking, out of nowhere comes the guy on the right side of the frame and just sprayed the whole sidewalk in a semi-circle around him narrowly missing the subject I was focused on.”

Here’s the photo that resulted:

Wons has been shooting street photography for years, but he’s never had an experience or photo quite like this.

“[A]s a full-time event photographer, I find the randomness of the streets keeps my skills sharp when it comes to catching fleeting moments or anticipating a shot,” Wons says. “Never in the 10 years that I’ve been shooting have I ever had a random somebody ‘photobarf’ a shot like that.

“To me, it’s a pretty raw and real image, and it’s not something you ever really see captured — at least I haven’t before.”

After posting it to a local Toronto Facebook group, others began telling Wons to share the photo on Reddit. So he did, sharing it in /r/pics with the title, “Just shot my first street photography photo where somebody randomly walked into frame projectile vomiting.”

Within 2 hours, the post hit the front page and went viral online. It now has over 147,000 upvotes, making it (strangely) one of the most popular photos of the year in that subreddit that nearly 20 million “photographers” subscribe to.

“You should submit this to national geographics photo contest,” the top commenter writes. “First place guaranteed!”

“Bro… as one photographer to another, this might be one of the greatest street-life photos I’ve seen in a long time,” writes another photographer.

The huge amount of attention even got Wons connected to the vomiting man, whose name is “Chucky.” They’re friends now.

View this post on Instagram

Timing is everything. ๐Ÿ”ฅ * * Still can't believe this dude just walked into frame and exploded like that. ๐Ÿ˜ฎ๐Ÿ”ฅ * *Update* I've since connected with "Chucky" after this post went viral, we shared a great laugh over this and are now friends. ๐Ÿ™Œ๐Ÿ˜ * * #WAY2ILL ๐Ÿ”ฅ #6ixbuzztv @6ixbuzztv ๐Ÿ”ฅ * * #Toronto #torontoclx #cityscape #candid #nikon #eclectic_shotz  #streetphotography #streetsoftoronto #spicollective #the6ix  #blogTO #lol #hypebeast #memesdaily #shotzdelight  #curiocitytoronto #torontoclx #6ixwalks #citylife #streetactivity #gramslayers #depthobsessed #instagood  #night #street_vision #thestreetpr0ject #torontophoto #huffpostcanada

A post shared by Toronto photog: Nick Wons ๐Ÿ‡จ๐Ÿ‡ฆ (@nickwons) on Nov 25, 2018 at 10:28pm PST

“I had no idea it was going to blow up like this though,” Wons says. “I went to bed and woke up to 131k Karma, texts from friends, and a flooded inbox on all my social media with requests from around the world to buy prints of the shot.”

That’s right. People around the world want to buy prints of this projectile vomit street photo.

“It’s a pretty surreal response to this photo, but I guess it’s because it’s such a ‘city moment’ that doesn’t get captured that people are reacting like this,” Wons says, “because at some point we’ve all been there I’m sure, maybe not puking on the sidewalk a few feet down with a new Nikkor telephoto (thank God), but we’ve been there.”

“This photo though just goes to show why I always walk around with my camera out and on and at the ready, because you never know what’s going to happen next.”



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Weekly Photography Challenge – Type

The post Weekly Photography Challenge – Type appeared first on Digital Photography School. It was authored by Caz Nowaczyk.

1 - Weekly Photography Challenge Type

Bushells House on the corner of Charles Street and New England Highway, Moonbi by Caz Nowaczyk

Your weekly photography challenge – TYPE!

That’s right! Typography, text, numbers, and glyphs.

Any writing in any language. New, faded, barely legible – sign writing, posters, light painting etc.

2 - Weekly Photography Challenge Type

Brass and Iron Lace Foundry – Forge and Museum, Enmore Road, Uralla NSW Australia by Caz Nowaczyk

3 - Weekly Photography Challenge Type

4 - Weekly Photography Challenge Type

An old truck stop on Putty Road, Garland Valley in Yengo National Park, NSW by Caz Nowaczyk

5 - Weekly Photography Challenge Type

Beechworth, Victoria Australia by Caz Nowaczyk

6 - Weekly Photography Challenge Type

Beechworth, Victoria, Australia by Caz Nowaczyk

7 - Weekly Photography Challenge Type

An old petrol pump gauge at an old truck stop on Putty Road, Garland Valley in Yengo National Park, NSW by Caz Nowaczyk

Check out some of the articles below that may give you inspiration for shooting and editing Type pictures.

How to do a Photography Alphabet Project

How to Find Inspiration for Your Photography When Your Muse is Missing

The Ultimate Guide to Street Photography

How to do Light Painting and Illuminate Your Photography

Beginner’s Guide to Light Painting

Weekly Photography Challenge – Type

Simply upload your shot into the comment field (look for the little camera icon in the Disqus comments section) and they’ll be embedded for us all to see. Or if you’d prefer, upload them to your favorite photo-sharing site and leave the link to them. Show me your best images in this week’s challenge!

Share in the dPS Facebook Group

You can also share your images in the dPS Facebook group as the challenge is posted there each week as well.

If you tag your photos on Flickr, Instagram, Twitter or other sites – tag them as #DPSTYPE to help others find them. Linking back to this page might also help others know what you’re doing so that they can share in the fun.

The post Weekly Photography Challenge – Type appeared first on Digital Photography School. It was authored by Caz Nowaczyk.



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Here are some nasty tricks photographers use to make food look more appetizing

It’s an open secret that advertisers use some tricks to make food look more appetizing. But some of them can get really nasty! They make the food look delicious, but most of the time they also make it inedible. Glue instead of milk, shaving foam instead of whipped cream, dish liquid in just about anything […]

The post Here are some nasty tricks photographers use to make food look more appetizing appeared first on DIY Photography.



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The Clever Street Photography of Alan Burles

Alan Burles started as a art director in the early 1980s. After investing in a Olympus XA 35mm rangefinder, however, Burles started traveling everywhere with a pocket camera. Since 2005, he has been a full-time photographer, and his street photos are filled with clever illusions.

“My 20 years in advertising certainly weren’t a distraction from my fascination with photography, they were an amazing investment in working with great people (and great photographers) and especially in learning about both the power of simplicity and the power of the idea,” Burles writes. “My photography is mainly about spontaneous, unplanned, found (although actually I think they are ‘given’) moments that just happen and are beautiful or poignant or funny.”

Burles’ work is now represented in galleries around the world. He was also selected as the winner of the Leica-sponsored SPi Street Awards 2018.

You can find more of Burles’ work on his website.

(via SPi Street Awards via The Guardian)

Image credits: Photographs by Alan Burles and used with permission



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Tricks Food Photographers Use to Make Food Look Delicious

Food photographers have an arsenal of tricks up their sleeves to make food look delicious on camera. And more often than not, these hacks make use of non-edible products that aren’t appetizing. Blossom has created an eye-opening video that reveals the dirty (sometimes literally) little tricks of food photographers.

Watch the 2.5-minute video here:

Here’s a rundown of the tricks shown in the video (watch the video to see how each one looks on camera):

  • Cardboard spacers add height to food
  • Motor oil is a syrup substitute that doesn’t absorb into pancakes
  • Toothpicks hold ingredients in place
  • Makeup sponge can add height to a burger
  • Vegetable oil adds a juicy look to meat
  • Glue is a milk substitute that doesn’t make cereal soggy
  • Dish soap creates longer lasting foam in fizzy drinks
  • Corn syrup and food coloring can create ice cream that doesn’t melt
  • Super glue repairs tears in bird skin
  • Browning liquid can be made to shoot raw birds without roasting
  • Shaving cream is used as whipped cream that doesn’t melt
  • Ramekins can be used to keep garnishes on the surfaces of soup
  • Tampons are soaked and microwaved to create steam

You can find more food photography hacks here, here, here, and here. You can also find more of Blossom’s videos on its YouTube channel and Facebook page.



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Hungry for new art in Seattle? Nathan Myhrvold’s Modernist Cuisine Gallery is a photographic feast

Nathan Myhrvold laughs in his new Modernist Cuisine Gallery in downtown Seattle in front of the stylized images of food that he captures. (GeekWire Photo / Kurt Schlosser)

Nathan Myhrvold calls himself the worst bartender in the world. He spills every drink he makes — and sometimes he does it with a purpose.

That purpose would be art.

Myhrvold is the former Microsoft chief technology officer who went on to found Intellectual Ventures and author the epic “Modernist Cuisine” cookbooks. In addition to being a physicist, mathematician, inventor and lightning rod in the world of patents, he also happens to be an accomplished photographer. On Friday, he opens his third Modernist Cuisine Gallery, in his hometown of Seattle, as a showcase for his unique and technologically superior images of, what else? Food.

Myhrvold’s award winning “Art and Science of Cooking” and “Modernist Cooking at Home” shed light on not just the technical aspects of creating modern dishes, but the art involved in capturing such work. Another book, “Photography of Modernist Cuisine,” and a touring exhibition, further proved that Myhrvold — a photographer since he was a young boy — had something to show for all of his interest and time around food.

The new gallery, a block from Pike Place Market, follows earlier locations in Las Vegas and New Orleans. Another is set to open in San Diego.

Inside the Seattle gallery, large, high-gloss prints of jumping cocktails and colliding wine glasses mix with close-ups of raspberries and blueberries, the stacked makings of a cheeseburger, a ketchup bottle exploding its contents onto French fries, landscape panoramas from the rolling farmland of Eastern Washington and much more.

“The pictures that you see all around here, are my attempt to show people a vision of food that they have not quite seen before,” Myhrvold said on Thursday, during a preview ahead of the gallery’s opening. “We all see food multiple times a day, but that doesn’t mean we really look at it.”

(GeekWire Photo / Kurt Schlosser)

Myhrvold does look at his food in interesting ways, and he uses innovative equipment and techniques to capture his photographs. He builds robots to smash liquids together or sword the cork off a champagne bottle; he relies on precision timing by shooting through a camera he built in his lab, controlled by computers; he stitches together hundreds of images and many thousands of pixels to create high resolution works of art around something as simple as a tomato or a leaf of kale.

On one wall there are drinks jumping and spilling above a robot-activated platform that were captured with a very brief exposure — 1/10,000th-of-a-second duration. Across the room, an image of a glass of wine sitting in the middle of a vineyard on a starry night was shot with a four-hour exposure. Both are unique for their ability to show what can’t be seen with the naked eye.

(GeekWire Photo / Kurt Schlosser)

Myhrvold’s 100-megapixel camera can be used to capture 1,200 separate images of a piece of food. Composited together by software, in a process called focus stacking, the number of bits in his kale image is equivalent to 500,000 iPhone photos, he said.

“I don’t view that technology is a barrier to art or to expressing emotion or creativity. I view it as a great enabler,” Myhrvold said. “And so if it allows you to see the details of a raspberry better than you could with a microscope in your eye or if it allows you to capture something in a tiny instance of time, I say, ‘Great!’ ”

(GeekWire Photo / Kurt Schlosser)

There is a juxtaposition in the gallery among images that would appear to have been captured with relative ease, or with conventional equipment, and those which are clearly more involved, because of the movement of liquids or the apparent suspension of food items in mid-air. Others showcase cross-sections of appliances caught in the act of preparing food.

Wine glasses collide and red wine from each splashes together in an airborne dance in a photograph called “Intertwined.” Myhrvold called the catapult system to create the effect one of his most challenging, but he said he and his team got the best shot on the first take — but they still shot 200 more.

From a technique perspective, Myhrvold pointed to a picture of two fish as perhaps his “most normal.”

“This was taken at 5 a.m. in the morning in a fish market in Manado, Indonesia,” Myhrvold said. “I was in Indonesia to go scuba diving and I was walking around this fish market with a Canon digital camera and I took this handheld and this came out as good as anything I would take in the studio. But, in general, it does help having all of these other things.”

(GeekWire Photo / Kurt Schlosser)

As for the rest of us — the millions of people with smartphones in their pockets that have become their daily cameras — Myhrvold does appreciate our desire to capture the food we love and eat. He’s certainly tuned into that social media phenomenon, even though our images of Instagram sushi or whatever else we’re eating are technically inferior to what he’s doing in the lab.

“It’s a testimony of how important food is to us,” Myhrvold said. “And that’s an interesting thing with respect to what people consider art.  When I first opened the gallery, I would say, ‘It’s the only gallery in the world dedicated to pictures of food.’ And I might learn now why,” he said, laughing. “Maybe no one is interested in pictures of food! But that seems to be totally undercut by this notion of millions of people taking pictures of food.”

(GeekWire Photo / Kurt Schlosser)

Food is an important part of many people’s lives. We identify as people who love food for various reasons, we travel for specific types of food. Whether you eat meat or not, whether you’d die for pizza or you live to sip the perfect drink, Myhrvold called his art an expression of himself.

“But you shouldn’t take it home,” he said, “if it’s also not an expression of you.”

Modernist Cuisine Gallery is located at 1403 First Ave. in Seattle and is open daily from 10 a.m. to 6 p.m. Artwork is priced starting at $849. See more in this gallery video tour.



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Henning Larsens energy-efficient Kiruna Town Hall opens to the public

round building in a city

The northern Swedish town of Kiruna, that’s famously uprooting itself, has just inaugurated its new town hall — Kristallen, dubbed The Crystal — in the relocated city center three kilometers to the east. Designed by Danish architecture firm Henning Larsen, The Crystal is an energy-efficient homage to Kiruna’s existing town hall that was designed by the Swedish architect Arthur von Schamlensee. Conceived as the town’s “living room”, the circular building was built with recycled materials from the original structure, including the iconic 1958 bell tower and original door handles from the main entrance.

room with tables, chairs and a glass wall

Located nearly 100 miles north of the Arctic Circle, the Swedish town of Kiruna was founded atop the world’s largest iron ore mine, a site that provides 90 percent of Europe’s iron ore. However, a century of mining operations has destabilized the area, leading to rifts and sinkholes that have threatened to swallow the town. As a result, the state-owned mining firm Luossavaara-Kiirunavaara (LKAB) proposed demolishing the old town and relocating its estimated 18,000-person population to a new site three kilometers east.

gray round building

gold and white building with several floors

Henning Larsen, Temagruppen, WSP and UiWE won the competition to design the new town hall, called Kristallen (The Crystal), an important landmark located at the heart of new Kiruna. The building creates a distinction between the inner and outer volumes, each catering to its community and civic functions, respectively. The inner core of the community-oriented building offers public exhibition rooms, workshops and social common spaces. The outer volume includes staff offices for various municipality departments and is sheathed in a sleek circular glass and natural stone facade engineered to deflect winds and heavy snowdrifts. The angular forms seen on the exterior and interior of the building also reference the geometry of the iron minerals critical to the town’s identity.

people at tables

people sitting at long table in meeting room

Related: Kjellander + Sjรถberg designs a climate-optimized urban development in new Kiruna

“The building we are opening today is not just exciting in form – It is also designed to meet high environmental standards. It is in other words a very modern city hall, which in the future will become a living room for Kiruna. It is a place for meetings, work, art and culture in equal measure,” said King Carl XVI Gustaf of Sweden.

+ Henning Larsen

Photography by Hufton + Crow via Henning Larsen

private meeting area with orange chairs



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Here are some ideas for getting unique camera angles

No matter if you’re shooting photos or video, you may want to achieve some unique angles and access some places that are not easily accessible. In this video, Jay P. Morgan shows you a couple of ways to achieve unique camera angles and spice up your photo and video work. Jay uses Platypod Max for […]

The post Here are some ideas for getting unique camera angles appeared first on DIY Photography.



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Samyang expands their “XPERT” lens lineup with the XP 35mm f/1.2 for Canon EF

While the brands battle it out over who has the largest mount and whose lenses can have the widest apertures, Canon’s DSLRs have proven they have no problem with wide aperture f/1.2 lenses. And Samyang has been adding to that f/1.2 collective again, expanding their “XPERT” line of lenses with another new announcement. Starting off […]

The post Samyang expands their “XPERT” lens lineup with the XP 35mm f/1.2 for Canon EF appeared first on DIY Photography.



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Photokina 2018: Tamron interview - "We’ll see some changes worldwide for Tamron over the next few years"

Stacie Errera is VP of Marketing and Communications for Tamron USA.

We met with Tamron's Stacie Errera at Photokina 2018 in Cologne, Germany where we discussed the brand's unique identity, product development prioritization, future lens plans and the importance of user feedback.

How is Tamron different from other lens manufacturers?

Our focus on customer service at all aspects of the users’ experience makes us different. We’re very focused on education - we like keeping our customers up on the latest techniques to create great photography. So whether it’s in-person workshops, working with our local authorized dealer base to bring workshops to stores, our magazine or our newsletter, we’re very focused on education. We’re also focused on support - all of our products have a six-year warranty. We have standard three-business-day turnaround for repairs with no extra charge for every customer - it doesn’t matter who you are. If you have a lens and you need a repair, you send it in and you get it back within three days. That’s the best in the industry.

We have standard three-business-day turnaround for repairs with no extra charge for every customer
Is Tamron’s three-day repair turnaround for US customers only?

It’s worldwide. Almost all markets now have that. Any place we have a subsidiary, it’s three days and anywhere we have a distributor, it’s mostly three days. This policy actually came as a mandate from our president to increase confidence in Tamron lenses and Tamron customer service.

And our overall philosophy or feeling we want customers to have - which extends into the lens design itself - is a ‘human touch quality’. We want that to extend beyond the product. We strive really hard to work closely with our customers. We hear what they have to say and work with them on social media and in person to give them good service. So I think it sets us apart a little bit, how closely we try to listen to and help motivate and mentor our customers.

The Tamron 28-75mm F2.8 Di III RXD is the most compact F2.8 zoom available for Sony E-mount. Also important: It's very sharp.
How do customer needs and feedback play into the design and development of new lenses?

We do a few customer surveys a year where we find out what people are looking for. Also any feedback that my tech team or sales team might get is fed to me and then it goes up through the chain. With our subsidiaries, we sit down several times a year and put together our thoughts and make recommendations - these are based off of what people are asking for, what they feel they need and what they feel might be missing from a current lens line. Sometimes people bring up technologies and maybe you’ll think the idea is crazy, but we still pass it on. So we definitely try to pass all that information up to our headquarters.

Who do you see as Tamron’s user base? Is it pros, enthusiast, or a combo of both?

It’s a combo of both. We do several professional tradeshows a year and have very busy booths and a lot of customers there. As we put together our VIP program we’re seeing all the customers who own multiple lenses, so we do have a lot of pros out there. I’d say we’re maybe 60% enthusiast, 40% pro.

We want to make it affordable so [photographers] can have four, five, or six lenses in their bag without going broke

Our enthusiasts, they run the gamut from first entry-level DSLR / ILC users up to serious enthusiast that have been using cameras for 20+ years, many of whom came out of the film days. We really have a wide range of users. And again, just looking at our database with the VIP program - how many people own multiple lenses - we know our users really are gear-intensive customers. They’re into getting new lenses; many update their cameras, then get new lenses to match.

Tell me more about Tamron’s VIP program.

Any customer that registers their Tamron USA lenses purchased after 2011 are eligible for Tamron USA’s VIP program. If they have four lenses, five lenses or six+ lenses there’s silver, gold and platinum VIP.

We just had all our platinum members out at a VIP summit in Santa Fe for four days of seminars and field workshops. They brought their lenses and it’s amazing to see these customers that have lots of gear but continue to get new lenses to make sure they have the right tool for the job. We want to make it affordable for them so they can have four, five, or six lenses in their bag without going broke.

The new Tamron SP 15-30mm F2.8 Di VC USD G2 is the only stabilized F2.8 wide zoom for full-frame DSLRs. It's also, you guessed it, very sharp.
How important is affordability to your long-term growth and vision for Tamron?

It’s definitely high up there. Our goal is to number one, make sure the lens is high quality. The second goal for us, depending on the category of the lens, is definitely size and weight. So looking at the Sony FE and E-mount, for example, we’re definitely looking at compactness and lightweight designs as key features of those products.

But we also do look to keep the price in an affordable range for the customer. One of the philosophies of the company is we want to make photography accessible for everyone. By having tools that can be more affordable for the photographer, we can expand their bag and make sure they have the right tool for the types of photography they like to do.

One of the philosophies of the company is we want to make photography accessible for everyone
What about for DSLRs, is size and weight still a high consideration?

For both mirrorless and DSLR size and weight are a consideration. For example, the 17-35mm F2.8-4 for DSLRs, it is the lightest and most compact in its class of lenses that are F4 or faster. If you look at the 15-30 F2.8 for DSLR, while it’s definitely a large lens with it’s constant 2.8 aperture, it is still the only lens in the category with stabilization. So it's not compact, but within the category it still has advantages.

How important a consideration is video when Tamron develops lenses?

It’s a high consideration. We are trying to make sure the motors in our lenses are as silent as they can be. However, depending on who the videographer is and what they’re filming, they may be using manual focus anyway. The new 28-75 F2.8 for Sony FE has a rapid extra-silent drive (RXD) and it is definitely geared toward video because we know people are using Sony full-frame to shoot video more so than on some other systems.

A sample photo shot with the Tamron SP 15-30mm F2.8 Di VC USD G2.
The 28-75 F2.8 for Sony FE is one of our favorite lens available for full-frame E-mount. How this lens been received by customers and will we see other full-frame Sony E-mount lenses soon?

That lens has definitely been very well-accepted by Sony shooters worldwide. Right now we’re still in a very heavy demand situation. Supply is catching up, though. I think it’s really the first lens that seems to fit the form factor of the camera itself. That balance and that lightweight design without compromising performance, everything about it fits the form factor and goal for what that system is all about. So definitely, with the acceptance of this, we’ll see more from Tamron for Sony mirrorless cameras.

We’ll see more from Tamron for Sony mirrorless cameras
Tamron now makes lenses for Sony FE, E, A, Nikon F, Canon EF, M, Micro Four Thirds, Pentax K-mounts. With all these mounts, how does Tamron prioritize what lenses they are going to make?

We look at the market and see where there are gaps - what’s moving, what’s not moving.

Really the past few years have been dedicated to analyzing the mirrorless portion of the market. With all the recent introductions to mirrorless I think it’s very evident that the market is swiftly moving toward mirrorless dominance. But that’s not to say full-frame DSLRs are not still strong. My opinion is that people will continue, for at least the next few years, using multiple formats. I have my DSLR I use for some situations and I have my mirrorless I use for other situations - I have my smartphone that I use still for others. So I think we’re in a place where each consumer is a multi-format user. Obviously there are people that are mirrorless-only, DSLR-only. And obviously there are pros not ready to make the jump to mirrorless yet. But overall, it’s a fun time to be making lenses.

Really the past few years have been dedicated to analyzing the mirrorless portion of the market
Do you have any prediction for how much of your business will be represented by mirrorless lenses rather than SLR lenses?

Right now we have a couple of mirrorless lenses plus the recent introduction of the full-frame Sony mirrorless. I think we’ll move along with the market. The US market is swiftly catching up to some other markets in the world. And I think we’ll see some changes worldwide for Tamron over the next few years. But it’s hard for me to attach a number or percentage to that at this point. But we’re definitely moving with the market.

All-in-one zooms for DSLRs are still a crucial part of Tamron's portfolio. The Tamron 100-400mm F4.5-6.3 Di VC USD for APS-C - which this photo was shot with - offers a good balance of quality and affordability.
We now have two new full frame mounts, Canon R and Nikon Z, as well as the announcement of the Panasonic/Leica/Sigma L-mount alliance. Is there talk about making lenses for these mounts?

I think we need to get those cameras into our engineers’ hands and analyze them and see what they’re all about and make determinations from there. I think that we’re keenly looking at all these different mounts and I think it’s an important part of the market today. I’m not involved in the talks over in Japan, but I would assume there is definitely a strong interest in these.

I think we’ll see some changes worldwide for Tamron over the next few years
Sigma, Panasonic and Leica announced their L-mount partnership at Photokina. Has Tamron considered making partnerships with other brands in similar fashion?

At this point in time, there’s none I’m aware of. That doesn’t mean there won’t be partnerships in the future.

What’s the immediate future hold for Tamron?

I think we’ll continue expanding our lineup. We'll be continuing our G2-series, the 15-30 F2.8 G2 now completes the SP (Superior Performance) trio of fast, image-stabilized zooms. It was very important for us to complete that trio. We’ll also be filling in the full-frame arena and raising the bar for all-in-ones, an area of the market where we are the leader. It’s just a progression of filling and finding areas of need as the market changes.

Editors' note: Dan Bracaglia

Tamron is a brand increasingly putting out lenses I want to get my hands on, from their outstanding, stabilized SP 15-30mm F2.8 Di G2 to their perfectly sized 28-75mm F2.8 Di III RXD - my favorite lens for Sony FE without question. Both of these lenses represent unique designs within their chosen mounts.

2018 is an exciting time for third-party lens brands

2018 is an exciting time for third-party lens brands, but with the number of mirrorless mounts growing, it's as important as ever for these companies to carefully consider what they prioritize. Tamron seems to understand this though - lens development boils down to a careful mix of user feedback and market analysis.

Though all-in-one zooms for DSLRs have long been the brand's bread-and-butter, here's hoping we'll even see other well-sized, constant-aperture mirrorless zooms in the near future given the market success of the 28-75mm F2.8 Di III RXD and Stacie's mention of 'changes worldwide for Tamron over the next few years.'

...with Tamron's new commitment to three-day repair turnarounds, their lenses are looking more desirable than ever

Speaking of mirrorless, Stacie wouldn't give me any indication what plans the company has for the new Nikon Z and Canon RF-mounts. This isn't terribly surprising given how new they are, but it will be interesting to see whether existing mirrorless models eventually become available for these new mirrorless mounts.

At the end of the day, I'm thankful that brands like Tamron and Sigma exist. Though they take very different approaches to lens development, both are going to great lengths to ensure that there are a lot of cool lens choices on the market. And with Tamron's new commitment to three-day repair turnarounds, their lenses are looking more desirable than ever.



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